WHY LEASING INCREASES SALES AND PROFITS
• LEASING CLOSES MORE SALES
One of the greatest benefits leasing provides is the speed and efficiency with which a sale can be closed. Payments start immediately –in attractive and affordable terms. Documents can be sent to your customer within 24 hours (usually). You keep control of the sale and get the customer to commit.
• LEASING GENERATES LARGER SALES
You increase the customer’s purchasing power by offering leasing. Since the incremental monthly lease cost of a larger unit or additional features is so small, your customer is more inclined to increase the size of their purchase and your profits!!
• LEASING MAKES IT CONVENIENT
Through leasing, you make it easy and convenient for your customer to acquire your equipment. There is no need to delay your sales while other financing is sought by your customer. You control the sale! Your customer wants, needs, and expects a single source to fulfill their needs. Do not underestimate the convenience and value of this additional service to you and your customer.
• LEASING OVERCOMES THE COST OBJECTION
By quoting lease figures, you present the cost of your equipment in the least expensive terms. You can change a possibly negative price image into an easily budgeted item. Your customer will see that the time and cost savings generated by the new equipment will far exceed the low monthly lease payments.
• LEASING BUILDS REPEATS BUSINESS
You will find that leasing increases customer loyalty and leads to more frequent add-ons, trade-ups, and new equipment acquisitions than with an outright purchase. Wildwood’s lease program allows you to structure your customer’s agreement to allow them to keep up with changing technologies.
• LEASING PRESERVES MARGINS
Margins can be preserved and a competitive pricing difference minimized when the cost of your equipment is expressed in terms of a monthly lease payment. Removing the monetary burden will allow you to focus you customer on your superior capabilities, performance and cost benefits of your equipment.
LEASING SELLS MORE EQUIPMENT – BUT ONLY IF YOU USE IT!
Tags: Leasing increases sales, profits
